Photos by Simon Yeo

Creative Director / Creative Strategist / Collaborator / Mentor / Kids Book Illustrator / Artist / Street Photographer

I’ve never been a fan to talk about myself let alone write one. It just feels weird. Having said that, below is a snapshot of who I am and what I do…

I am multi-disciplinary creative director who wears many hats, is also a parent, creative strategist, collaborator, mentor, kids book illustrator, artist, street photographer living and working in Australia.

Having worked in Australia, New Zealand and Asia over many years, I’ve had the opportunity to conceive, create, produce and deliver many creative integrated campaigns of all shape and sizes covering behaviour change, for good projects, design, branding, content, activations, events, retail, social, digital for local and international brands across multiple platforms. One of the most memorable and iconic campaign of all time was the Legendary Series for Toyota AFL Sponsorship Campaign.

I’m also a huge fan of pop-cultures from around the world, and with the ever-changing creative landscapes, it provides me with huge excitement, inspiration to keep experimenting, take risks and push boundaries with every project I worked on.

Along the way, I’ve written, directed films and have won multiple awards at various major international award shows.

Most recently I’ve started my journey into the kids book world and experimented with some fresh illustration style. It is now being released through a international publisher and the title is ‘Cactus wants a hug.’

Last but not least, I’m a nice guy and always love a chat or a cuppa.

If you have read to this far and like what you’ve seen, give me a buzz.

Simon Yeo / Creative Director

simonyeo3004@gmail.com +61432614509